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Bowling Highlights

PBA officially partners with PBR

Ed Townsend
Posted 11/26/21

The Professional Bowlers Association (PBA) recently published a press release announcing a multi-year partnership that makes Pabst Blue Ribbon, America’s lager, the Official Beer Partner of the …

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Bowling Highlights

PBA officially partners with PBR


The Professional Bowlers Association (PBA) recently published a press release announcing a multi-year partnership that makes Pabst Blue Ribbon, America’s lager, the Official Beer Partner of the PBA.

According to the release, as the Official Beer of the PBA Tour, Pabst Blue Ribbon will receive an array of exclusive, first-to-market branding, messaging, and naming opportunities, including the presenting rights to the beloved PBA League, the Tour’s team-bowling series featuring 10 five-player teams. One of the teams will be Pabst Blue Ribbon’s very own PBR Milwaukee Pounders – a 2020 expansion team (formerly the Brew City Ballers) managed by PBA legend Marshall Holman.

Throughout the PBA Tour season on FOX Sports, Pabst Blue Ribbon will be integrated into all telecasts with a “PBR Beer Frame” in the fifth frame, plus a new “PBR 6-Pack Alert” that will feature a $1000 bonus prize. If the sixth strike is not achieved, $500 will be added to the “PBR 6-Pack Alert Jackpot” and grow each match.

Pabst Blue Ribbon will also receive additional exclusive partnership benefits across PBA’s multiple platforms including streaming and digital media as well as inclusion in its esports property, “PBA Bowling Challenge,” with over 31M downloads.

More than 70 hours of national television and 1,000 hours of live streaming coverage of the 64th season of the Guaranteed Rate PBA Tour begins on FOX Sports, Saturday, Jan. 22, with the PBA Players Championship. Qualifying rounds for the first major of the year begin Saturday, January 15 on FloBowling.

Ed's Outlook

The United States Bowling Congress (USBC) Open Championships will run daily, March 12 to July 18, at the Las Vegas South Point Bowling Plaza in 2022.

Competitors will experience superior competition at the Bowling Plaza, while exploring everything South Point and the Entertainment Capital of the World has to offer.

The event includes three divisions based on skill level. The Regular Division, for those who average 176 and above. The Standard Division, for those with averages from 158-175. Finally, the Cleveland Division, for bowlers who average 155 and below.

The squad schedule for team competition is 2 p.m. and 9:30 p.m.

The squad schedule for doubles and singles is 7 a.m., 10:30 a.m., 6 p.m. and 9:30 p.m.

The entry fee for the 2022 Open championship will be $70 per event plus an additional $15 for all-events. There will be a $25 processing fee per team as well.

For tournament information, bowlers are asked to go to usbcopenchampionships@bowl.com 

Bowling Tip by Mike Luongo

The wonderful world of bowling gives bowlers the opportunity to use performance bowling balls.

These balls are made of urethane, urethane with reactive additives, with or without particles.

All performance balls come out of the box with either some degree of matte finish, a compounded finish or polished finish.

When a manufacturer chooses a box finish for a bowling ball, many times it is for shelf appeal. All companies want you to choose their products. What you need to know as a customer is that the cover of your performance ball can be adjusted to best fit your needs.

What does this mean for a customer? To maximize your scoring ability on a given lane condition, the cover stock of your bowling ball should match the lane condition. If your ball is grabbing too early, you will need some polish, if the ball is already polished, use a higher degree of polish, preferable something with a slip agent. This will help you get the ball down the lane with less effort.

The telltale sign of a ball grabbing the lane too soon is when you see the ball start to hook and then it stops hooking. On the other hand, if your ball is skidding too far down the lane, you will need some surface friction on the ball. How much friction you need will depend on your ball speed, rev rate and the amount of oil on the lane. The degree of matte finish could be as little as 4000 or as much as 320.

As a reminder, these are adjustments to fine tune your ball reaction. It is up to your Pro Shop professional to help you purchase the ball or balls with the proper core and cover to match both your game and the lane surface on which you bowl. Depending on how serious you are about your bowling, and how many centers you bowl in, you may need more than one ball to help you match the conditions.

Always remember that your equipment should be cleaned each time it is used.


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