LIBERTY- The Sullivan Catskills Visitors Association (SCVA) parking lot in Liberty was stuffed with local businesses offering swag and informative brochures about area businesses and organizations …
LIBERTY- The Sullivan Catskills Visitors Association (SCVA) parking lot in Liberty was stuffed with local businesses offering swag and informative brochures about area businesses and organizations Monday evening, May 8, as part of the SCVA’s 22nd annual Brochure Swap Tailgate Event.
Business representatives networked and promoted their upcoming events and activities for the quickly approaching Summer season.
The event, catered by Mr. Willy’s Catering in Monticello, acted as the kick-off to the Sullivan Catskills celebration of National Travel and Tourism Week (NTTW).
This marks the 40th anniversary of NTTW, a yearly tradition to celebrate the U.S. travel industry and its role in stimulating economic growth started in 1983 by The U.S. Travel Association. This year’s theme for NTTW is “Travel Forward,” promoting the recovery of the industry since the COVID-19 pandemic and encouraging businesses to move forward towards growth and innovation.
“We (SCVA) kicked off the week with our annual brochure swap and BBQ,” said SCVA President/CEO Roberta Byron-Lockwood. “Its great for business, especially hospitality businesses, to take the spotlight and show how important they are not only to this county’s economy but to the regions and states as well.”
“It’s an inexpensive and fun way for local businesses to swap brochures, stock up for the summer season, get to know the new things that are happening locally, and act as ambassadors for one another,” Byron-Lockwood continued.
“Our hospitality industry continues to grow here."
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