As the vibrant hues of autumn begin to paint the landscape, the Sullivan Catskills are teeming with activity. We here at the SCVA are working hard to promote the region to travelers from all over the world.

The Oxford Study on Tourism Economics

A recent study conducted by Tourism Economics for New York State has revealed that the Catskills are steadily gaining recognition and popularity among travelers. According to the study, the tourism industry in Sullivan County has experienced substantial growth over the past few years, contributing significantly to the local economy. 

Traveler spending in Sullivan County in 2022 (the most recent data available) grew 25.8 percent, an increase of 154.4 percent over 2019 spending. These figures represent staggering increases over 2021 and surpass the previous records set in 2019, prior to the COVID-19 pandemic. 

Additionally, the average Sullivan County household saved $3,370 in taxes due to state and local tax revenues generated by tourism, the report states.

This boost has brought about a myriad of economic benefits, including increased employment opportunities and support for local businesses. In 2022, total tourism-generated employment registered 4,701 jobs, 16.3% of all jobs, according to the study.

Media Visits to the Sullivan Catskills

This month we saw a great number of press attention and media visits. Journalists and content creators from various outlets have been captivated by the unique experiences the Sullivan Catskills has to offer. We hosted several influencers and travel writers to explore our destination, and we were also featured in multiple articles. 

Working in tandem with our public relations house, we garnered media placements in publications such as Time Out, New York Post, Men’s Journal, USA Today, CTV News Winnipeg, and more, bringing in over 600 million impressions, with a total ad equivalency of over $5 million. 

These media visits have not only exposed the Sullivan Catskills to a broader audience but also encouraged travelers to explore this hidden gem for themselves. Social media posts, travel articles, and television features have portrayed the region as an ideal destination for those seeking a tranquil escape from the hustle and bustle of city life.

Fall Hudson Valley Restaurant Week: A Culinary Extravaganza

With the upcoming Fall Hudson Valley Restaurant Week, food enthusiasts are in for a treat. The event, held from October 30 to November 12, showcases the culinary talents of local chefs, offering visitors and locals the opportunity to savor diverse and delectable dishes crafted from the region’s freshest ingredients.

Sullivan County has 11 restaurants participating this season, from farm-to-table dining experiences that celebrate the county’s agricultural heritage to innovative cuisines that reflect the diversity of the region, there’s something for every palate.

As we embark on this fall season, the Sullivan Catskills continue to bring a bevy of activity. We are poised to welcome even more visitors, ensuring that our reputation as a must-visit destination continues to grow.