LIBERTY — Sullivan Catskills Visitors Association (SCVA) announced three senior leadership appointments in brand management, sales and communications to expand the tourism organization. 

The three new hires are Tiffany Conklin as Director of Brand, Film & Digital; Kelly Mullally as Director of Sales & Lodging Partnerships; and Jenny Sanchez as Director of Communications & Community Engagement.

“We certainly feel fortunate to welcome these accomplished individuals to our team here,” said Michael Martelon, President & CEO of SCVA. “We are all committed to elevating the understanding, appreciation, and importance of the tourism economy in Sullivan County.”

Conklin has 20 years of experience in brand strategy and creative direction across sectors, including film festivals. She brings that visual element to the SCVA to lead digital strategy and grow the organization’s work as the film commission.

A native of Jeffersonville, Mullally has had a career in hospitality in the county’s recognizable assets—Bethel Woods, Villa Roma and Callicoon Hills. At SCVA she will lead group and meeting sales, lodging partnerships and ensure every hospitality partner has a seat at the table. 

Sanchez will bring her storytelling point of view to lead SCVA’s communications and earned media department and the grant program. She previously worked at Sullivan 180 and was Senior Director of Grants Management at Mental Health America.